What To Send to a Bookstore Buyer?


When selling a book to the bookstores, libraries, and chains, remember that the people seeing your book sales kit see hundreds of sales kits a day. They will choose a very small percentage of the books they see. Your kit can make the difference between a purchase order and a politely worded e-mail (We regret to inform you …). When you send a package to a buyer for consideration, it is your first and perhaps only chance to impress them. Here is a checklist of what is recommended for inclusion in your package:

  • Color printout of the cover on heavy, glossy paper.
  • A bound ARC/galley or comb-bound manuscript if the book is finished. Sample chapters printed out if it is not.
  • Fully outlined marketing and publicity plan
  • One-page title information sheet with :
    Author bio
    Author hometown
    100-word description of book
    Order contact information
    Book category
    Retail price
    Page count
    Trim size
    Ship date
    Publication date
    Print run
    Co-op and advertising budget
    Title and ISBN of previous books by author or in the series
    Title and ISBN of books similar to yours

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