Before You Sign on the Dotted Line….
- The Publisher – Do they have your best interests at heart? Does your book “fit” with their existing list? Are you satisfied with the relationships you have built with that publisher?
- The Deal – Make sure you read any contract carefully before you sign. Does that offer you’ve been made match industry standards? Have you done the math – and fully understand –the amount of money you’ll be making per book? Have you figured out the number of books that must be sold for you to earn back your advance?
- The Marketing—While many people believe that a marketing plan should come with the contract, that’s simply not the case. Publishers, and editors, are too busy to develop a marketing plan for each book they take on. However, you can do some digging on your own.
- Request a Catalog – have you heard of the Publisher’s books? Specifically, can
you research some of the books they’ve published in your same category and find
out if they’ve received any press
- Speak with a Publicist – it’s perfectly appropriate to request 10 minutes of a publicist’s time to find out if they have experience working with your type of book and find out their “generic” marketing plan for your category.
If you’re satisfied with the publisher, the deal, and the marketing department, it’s time to move to the contract. If you don’t have an agent, we’d strongly suggest that you get a second set of eyes to review your publishing contract. Unfortunately, your family lawyer probably isn’t qualified to do it for you. Talk to other authors. Get online to check out publishing contracts. Call a consultant. Make sure that you’re getting outside advice on what you should be asking for.
Finally, don’t ever be afraid to negotiate. While the reality is the publisher may not be able to meet all your demands, you won’t know until you ask.