Educated by the Audience

Last weekend I had the pleasure of traveling to sunny Florida to conduct a workshop for the Space Coast Writers’ Guild. While I may have been the presenter, I also learned a lot from this really fantastic group of writers.

In fact, I came home with a smart list of questions about the market and industry that I thought needed some extra research. These writers are really on top of their game.

We talked about marketing, positioning, platforms and social networking. They wanted to know category sales trends, competition and how to differentiate themselves from other books on the shelf. They asked smart questions about self-publishing, e-books and grass roots publicity.

While we spend a lot of time talking about the changing landscape of what’s happening with publishers, this group taught me another important lesson.

Savvy writers are learning to navigate our industry just as well….if not better…than the rest of us.

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