Don’t Neglect the Other On-line Retailers.
1. “Ugh, no way.”
2. “Perfect for our stores and our in person shoppers.”
3. “Not perfect for our stores but close enough so let’s try it out.”
4. “A good book, but package /price /topic makes it not right for our stores, so let’s put it on line. Those who want it will buy it there.”
Other than “ugh, no way”… each of these reactions is a success. If your book is on a brick and mortar bookstore website, you have a real shot of moving it to a test in the stores. Don’t drive all of your online traffic to Amazon…. make sure you have people buy from and review on the other bookstore sites too!