First Results From Amazon Marketing Campaign
I have been experimenting with Amazon’s Advantage Marketing offerings over the last 10 days. My first experiment was to purchase keywords and move my book up the search list via “sponsored product”. I set a $300 budget for 10 days and got a GRAND TOTAL of 11 clicks and 0 sales. I only spent $3.71 for those clicks and my budget was largely untouched.
So…. as of today, I am trying something different. I am setting a $100 budget for TWO days and allowing a LOT more money per click to be charged to see if that drives the number of eyeballs on my book up. I do not expect Amazon to be responsible for SELLING the book (the book will sell or not….) but I want a LOT more clicks per impression.
I will let you know how it goes! (And I would be curious to hear how YOUR advertising with Amazon is going!)
For now, here are the results of my $300 budget campaign over 10 days so you can see what it looks like: