February, 2017

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FAQ About Approaching Amazon Reviewers


Question: Is there a special way of communicating with Vine Reviewers? Or do you simply comment on their review like you suggested doing with regular reviewers?

You can click on the reviewers name and see if they have an email listed, email them and ask if they want to review the book.

OR  you can go to AMS.AMAZON.COM and pay $1500 to have Amazon offer your book to Vine Reviewers for you.

Question: What is the best way to find Top Amazon reviewers? How do you contact them?

I would go here https://www.amazon.com/review/hall-of-fame  and just click on each reviewer, find their website or blog and get their email address that way.  When you ask for a review, give them the option of a PDF, an eBook, or a print copy.  Make sure you include your email address.

Question: Is it best to contact them before or after your book’s release date? And if before, how far out from the release date?

You should wait until the book’s release date because they cannot post a review until it is up and you want to have books in hand to send them the MOMENT that they ask.

Question: How many reviewers of the same book would you contact? Do you find there is a point at which contacting too many seems overboard or possibly unprofessional?

No number is too high.  I counsel folks to reach out to 20-25 reviewers each week and never stop.  Ever.


Announcing Our New LIFT OFF PROGRAM – We Sell Your Book to Stores and Libraries


What will it take to get your book into libraries and independent bookstores?

Introducing the New Shelves Books Lift Off Program

Ready to explore your book’s potential in the “offline” world? Let us help with a turnkey program that lets you see what’s possible before you invest a significant amount of time, energy, and funds.

Here’s how it works:

You send me your book, and I will read it and give you my HONEST opinion as to its chances in the book and library market. When a book isn’t widely embraced, it’s usually because it doesn’t meet current market standards. That’s why I want to see your book first. It gives me a chance to assess the potential for success based on my years of experience in this industry. I will be honest about your chances before I charge you a penny. (It’s kinda what I’m known for . . . . )

If we agree to proceed I will create for you:

  1. Sales plan
  2. Book Information sheet
  3. Marketing plan checklist (based on your input)
  4. Cover letter
  5. Sales call script
  6. Database of US Bookstores and Libraries with contact information

THEN, one of my highly trained staff members will call and email 100 stores/libraries to pitch your book. Our goal is to get your book into their databases and onto their shelves.

Once we have contacted 100 stores/libraries, we’ll send you a report detailing store responses: yes; no; or more information, please.

After you review those results and assess your book’s potential, you have three options:

  1. You can bring the work in-house using the materials and kit I give you.
  2. We can move ahead with another 100 stores/libraries for an additional fee.
  3. You can decide to focus on another segment of the marketplace.

What can you expect? In my experience:

A few books are accepted by 20-30 locations

MOST are tested in 10-20 locations

Some find a home in 5 or so stores/libraries

The Purpose? The Lift Off Program is designed to give you everything you need for a sales campaign plus generate immediate feedback and results from those first 100 calls – all in just one month.

With this approach, you haven’t invested a huge amount of money and have all the tools you need to use on your own going forward for this book and your next one.


We are currently accepting only 4 books a month in this program to give every client our full attention. So book now and save your spot!