Announcing Our New LIFT OFF PROGRAM – We Sell Your Book to Stores and Libraries


What will it take to get your book into libraries and independent bookstores?

Introducing the New Shelves Books Lift Off Program

Ready to explore your book’s potential in the “offline” world? Let us help with a turnkey program that lets you see what’s possible before you invest a significant amount of time, energy, and funds.

Here’s how it works:

You send me your book, and I will read it and give you my HONEST opinion as to its chances in the book and library market. When a book isn’t widely embraced, it’s usually because it doesn’t meet current market standards. That’s why I want to see your book first. It gives me a chance to assess the potential for success based on my years of experience in this industry. I will be honest about your chances before I charge you a penny. (It’s kinda what I’m known for . . . . )

If we agree to proceed I will create for you:

  1. Sales plan
  2. Book Information sheet
  3. Marketing plan checklist (based on your input)
  4. Cover letter
  5. Sales call script
  6. Database of US Bookstores and Libraries with contact information

THEN, one of my highly trained staff members will call and email 100 stores/libraries to pitch your book. Our goal is to get your book into their databases and onto their shelves.

Once we have contacted 100 stores/libraries, we’ll send you a report detailing store responses: yes; no; or more information, please.

After you review those results and assess your book’s potential, you have three options:

  1. You can bring the work in-house using the materials and kit I give you.
  2. We can move ahead with another 100 stores/libraries for an additional fee.
  3. You can decide to focus on another segment of the marketplace.

What can you expect? In my experience:

A few books are accepted by 20-30 locations

MOST are tested in 10-20 locations

Some find a home in 5 or so stores/libraries

The Purpose? The Lift Off Program is designed to give you everything you need for a sales campaign plus generate immediate feedback and results from those first 100 calls – all in just one month.

With this approach, you haven’t invested a huge amount of money and have all the tools you need to use on your own going forward for this book and your next one.


We are currently accepting only 4 books a month in this program to give every client our full attention. So book now and save your spot!


What Libraries Look For in a Self-Published Book


If you are lookinDog, Dogue De Bordeaux, Mastiffg for a new source of income from your book, you might want to consider libraries. Libraries in the US are experiencing a huge surge in foot traffic. Public librarians are seeing a lot more patrons and their checkout rates are skyrocketing
. Need more good news? Their budgets are going up too. In many cities, the annual budget for libraries is increasing and libraries are opening new locations and reopening at historical rates.

With over 3 billion dollars a year being spent in US libraries (according to ALA Materials Survey released March 2016) on materials (read: books), it is time for you to spend some of your sales and marketing time presenting your book to librarians.

Before you pick up the phone or keyboard, you need to know one key piece of information: what libraries look for in a book.

#1 They want books that will appeal to their patrons.

The higher the checkout rate at a local library, the more successful the library is rated. Books that appeal to patrons mean higher checkout rates and the librarians are seen as successful and the libraries get to keep their budgets intact.

#2 They want books that drive traffic into their libraries.

The more people that visit a library, the more needed the library is to the community. Budgets go up, more staff is needed, and everyone gets to keep their job and continue with their main goal which is…

#3 They want to be of service to their communities.

Librarians the world all over have one common characteristic…they want to be helpful. It is the main reason why they become librarians. So, if you (as an author) can be of help to their patrons, you should offer! Write an article for their newsletter, offer a workshop, host a club or event…

#4 They want to save time and look good to their bosses.

Librarians are just like the rest of us. They are overworked, busy, and want to go home at the end of every day knowing that they are well respected. If you can help the librarians order successful books quickly and easily, you are doing great. Do what you can to make a librarian’s job easier, and you will have a lot of sales.

#5 They want to work with authors that understand these first four goals.

If you approach librarians with a marketing plan that will drive traffic into their branch, and you can show them that your book will do well on their shelves; if you can offer them your book easily and through wholesalers that they already work with and can offer their patrons some added benefits….You are well on your way!

Materials librarians use to decide which books to buy

  • a one page sales sheet with your book’s details and description
  • a one page sheet about the author that showcases what a great person you are
  • a marketing plan and outline showing all the ways you are going to promote the book
  • a list of things you are willing to do to help the library promote the book and your topic
  • Reviews from trusted sources

Now that you know what libraries look for in a book, create an email that focuses on the librarian’s goals instead of on how great your book is. A proper attitude, the right tone, and the right materials will get you much further than your belief that your book should be a best-seller.

*Originally published on by Amy Collins and New Shelves Books. Dec 20, 2016


What to do AFTER you upload your book on Amazon

Your Book’s First Day on


There are things we want to see on our book’s Amazon page:

  • Search Inside working nicely (but not showing TOO much of the book)
  • All versions of our book showing up on all the different book’s pages and linked together
  • Our Author Page highlighted and linked
  • Our reviews from previous editions posted on the current edition
  • Perhaps our book discounted by Amazon to give it a “boost”

We also want to see our book on the top of the list when we type in the title or our author name.

But these things won’t happen right away.  The week that you upload your book is too soon to expect to see these things. Links, listings, Search Inside, reviews… these items take some time to find, enact, and post.  So when you first upload your book, please be patient with Amazon and give the computer minions time to get to all of the thousands of books that were uploaded on the same day your book was.

BUT, there are things you can do to speed up the process a bit.

  1. You can email CreateSpace or Amazon Advantage customer service with the ISBNs of all of our versions of your book and ask them to link them together.
  2. Go into Author Central and choose “Call Me”. They will call you and you can request that they copy the reviews and materials from your first edition to your current edition.
  3. You can also ask them to assign your book to a specific category you have seen but could not find in the drop down list on your upload page.  (This is a great way to position your book against your direct competition and get a higher ranking)
  4. Go into Author Central and make sure ALL versions of your book are listed on your bibliography. If not, claim them.

As for where your book falls in the list when you type the title or author name into the search bar, that is strictly based on demand and number of views and sales. The quickest way to get to the top?  Search by title name, find your book, click on it, and buy a copy. Then choose that EXACT URL (with search tags) in the URL bar and copy to send to your friends to click on and purchase.  After a few purchases, your book will be up near the top of the list when people type in the title!






Sanda-BeckwithThis week I am honored to host Sandra Beckwith, the owner of BuildBookBuzz and one of the most knowledgeable marketers I have ever met.  Please enjoy this article she has written expressly for New Shelves Readers:

What’s one of the best ways to get media exposure for your book?

Demonstrate that you’re “media-friendly” by creating an online press kit for your website.

An online press kit houses all the materials a journalist needs to determine whether to report on your book or its topic, or to use you as an expert resource for an article or segment related to your book.

4 reasons for an online press kit

Whether you write fiction or nonfiction, you need one.

Here’s what your online press kit will do for you, your site, and your book:

  • Help journalists find you when they’re looking for interview sources.
  • Improve search engine optimization (SEO) so that your site show up when people search for terms related to your book. (That’s because your press kit elements will contain those search terms.)
  • Give journalists the information they need to report on your book – sometimes, without even contacting you.
  • Provide readers with detailed information that helps them decide to purchase your book.

8 online press kit elements

What should you include in your online press kit?

Consider these eight elements. The first five are essentials; the last three are good to have, but optional.

  1. Announcement press release: This versatile tool helps people understand the value of your book. When writing it, include an objective description, information on why people will benefit from reading it, your author credentials, and how to purchase it. (Get detailed instructions in Get Your Book in the News: How to Write a Press Release That Announces Your Book.)
  2. Author bio: Is this on your book’s jacket flap or back cover already? Just copy and paste! Two to three paragraphs are usually enough. (But be sure you don’t make these four common author bio mistakes.)
  3. Author photo: Provide a professional, current author photo in a JPG format that journalists and bloggers can save and use.
  4. Book cover image: Media outlets and bloggers will want to use your book cover as an illustration, so make it possible for them to do so without contacting you for the file.
  5. Author Q&A: The question-and-answer list is particularly popular with radio talk show hosts, who don’t have time to read guest books and must rely on publicity materials you provide.
  6. Optional tip sheet: This is a type of news release that offers tips or advice in a bulleted or numbered format. It’s used by both fiction and nonfiction authors to get widespread media and blog exposure. Not familiar with tip sheets? Read, “How to promote your book with tip sheets.”
  7. Optional quiz: Newspaper, magazines, newspapers, bloggers, and radio talk show hosts love quizzes, so give them what they want! They’re fun to create, too.
  8. Optional fact sheet: If you find yourself continually referring to specific details during conversations about your book (with the media or others), consider summarize them in a bullet point fact sheet that places all of the information in one document called a fact sheet. It will save everyone time while helping your SEO.

Don’t make this common mistake

Finally, avoid the mistake that many authors, publicists, and publishers make in their press rooms: Do not make these documents available in PDF format only.

There are two reasons for this advice:

  • Because people use different software and systems, not everybody can copy and paste easily from PDF files. Even when they can, journalists often lose formatting. That means they have to find and insert important paragraph breaks, and so on. Don’t force them to do any more work than necessary.
  • If your PDF is saved as an image, search engines can’t search it – which makes it useless for SEO.

Here’s what you want to do: Make everything but the images available in a text format that’s similar to all of the other content on your site.

One of my favorite examples is my student Candy Harrington’s press room for her book, 22 Accessible Road Trips: Driving Vacations for Wheelers and Slow Walkers. See how easy it is to copy and paste information from her book announcement press release?

Writing your online press kit elements

You can create all of these materials easily yourself. You wrote the book, so you can write all the materials that support it, right?

Instead of reinventing the wheel, though, take the easy route and let me help you. Get a template and a real-life sample/example for each of your written press kit elements – as well as templates and samples for other important book publicity tools – in my popular author workbook, Build Book Buzz Publicity Forms & Templates.

This time-saving resource that includes instructions for creating these elements (except the images) and many others used by authors guides you through the process with fill-in-the blanks forms and samples.

What’s in your author press room? Please share a link to it, too!  

Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her site as an outstanding resource for authors, so you know her advice is author-tested. Download Sandra’s free “Top 5 Free Book Promotion Resources” and you’ll also receive her free weekly newsletter loaded with book marketing tips and advice. 



Getting PR and Media-An Interview with The Publicity Hound, Joan Stewart


book publicity do's & don'ts by Amy Collins for

Welcome to an Interview with one of my FAVORITE people, Joan Stewart!

In my last post, I had the privilege of giving you some ideas on how to impress bookstores and convince them to stock your books. One of the ideas included making sure that you had a strong marketing and book publicity plan.  Great advice (if I do say so myself), but HOW? Getting press and having a constant promotional presence IS vital, but how does an author with no PR experience go about getting that presence?

Enter Joan Stewart,  aka “the Publicity Hound“. Joan and I have worked together for many years helping authors and publishers learn the ins and outs of PR and marketing. Joan has over 30 years experience in the media and knows what doesn’t work and what does.

SO to start, here is a short list of things Joan and I have seen authors and publishers do that do NOT work…

Book Publicity Don’ts:

1.   Going for the “Big Hit.”

Every author is hoping for a call from NPR’s Terry Gross or the producers of Good Morning America. Perhaps they are pitching for a cover story at USA Today. Spending more than a small amount of time and money on these Top Tier Media outlets is not a great idea. There is a VERY small chance of getting in (especially if you are an indie author.) On top of that, if you DO get a Big Hit, it is a general media outlet going to a general audience; it is virtually impossible to focus on your message. Getting a Top Tier media appearance is fabulous to build credibility but does not usually sell books the way you think it will.

2.    Sending out press releases and expecting that the editors and press will contact you. 

Press releases are simply announcements.  They are very different from story or interview idea PITCHES to the writers and editors. (See our earlier post on pitching your book.)

3.    Sending out mass emails to thousands of reporters on a list. (“Spray and Pray”)

Lists are a great way to get started and a very useful tool, but mass mailing a form letter to the list will not get you anywhere NEAR the results a crafted email will. Take the time to personalize each email.  You will gather FAR more media and press successes if you do.

What Does Work:

1.  Penetrate your local community where people know you. 

WHY:  Local media frequently views local authors as celebrities and local media are incredibly easy to get into comparatively to national media stations—especially local papers. Newspapers and weekly papers need local news, and you need items in the press on a regular basis.

book publicity do's & don'ts by Amy Collins for

Pat Morgan, author of The Concrete Killing Fields,  penetrated the local Memphis area when she launched her book. She got a full page article in the local paper and a big write up in the Memphis Flyer and appeared on local TV stations. Yes, she had plans for a national press appearance and ended up in larger markets, but those local press appearances helped her sell a TON of books in Memphis and got her on a local bestseller list for TWO YEARS.

2.  Springboard from an event.

If you are appearing at a function or speaking for an organization, offer to write an article for that organization’s newsletter. Or ask if they will send an email to their entire mailing list about you and your book. Then, get the organization to help you pitch the media in their industry and geographic area. Program coordinators are looking for interesting speakers, but they also know ALL the media folks because they have to promote their events. Remember, only a small percentage of a group’s membership will attend an event. Reaching the rest of the membership and getting online and print exposure is a great way to optimize your appearance.

book publicity do's & don'ts by Amy Collins for

Steve Snyder, author of Shot Down: The True Story of Pilot Howard Snyder and the Crew of the B-17 Susan Ruth, (a BookWorks Book of the Week) sold over 2000 books in eight months mostly by targeting museums that had anything to do with aviation. WWII groups, retirement communities, and senior living mobile home parks and RV clubs.

3.  Partner with corporations and non-profits whose themes tie into the themes of your publicity do's & don'ts by Amy Collins for

Mara Purl, author of The Milford-Haven Novels,  now speaks for the American Heart Association about taking care of your heart and life by being kind to yourself. She is not a medical professional; she is a novelist who writes heartwarming love stories! The American Heart Association buys copies of her book to give to folks who attend the events so that they can relax with a book. She put bookplates for the non-profit organization in the book. The organizations love it and she has sold thousands of additional books with this idea.

4.  Getting your book into Holiday Gift Guides. 
Holiday Gift Guides in newspapers and online are easier to get into than national magazines. National magazines start planning their holiday content many months in advance. Christmas, Valentine’s Day, Mother’s Day, Graduation, Father’s Day, hunting season—you name it—print publications, websites, and podcasters all have gift guides. If you are interested in being considered for a seasonal promotion, I suggest you approach your target venue four months before the holiday month. Newspapers usually don’t need that much time, but magazines do.  Better safe than sorry!

5.  Pitching the New Product sections of magazines, (especially niche magazines!) 

book publicity do's & don'ts by Amy Collins for BookWorks.comWhile Real Simple and Martha Stewart are great, go with niche and smaller publications to start.  They are always looking for new products, and a book IS a product. There are always websites and newsletters happy to suggest new products that could help their readership. Let your fingers do the Googling! TIP:  Make a high-res jpg (300 dpi) of your cover available on your website so that journalists and editors can download a high-resolution photo with no trouble.  Also, have a 50-word, a 100-word, and a 200-word description ready for cut and pasting as well.  Editors LOVE to work with folks that make their jobs easier.

We’d love to hear what kinds of book publicity strategies you’ve used to get noticed in the comments section below—what worked, and what didn’t.

Originally published at:


Getting Your Book INTO Bookstores-A Step by Step Plan


We all dream of the day we walk into a bookstore, an airport store, a local supermarket or a gift shop aWooing book buyers by Amy Collins for BookWorks.comnd see our book on the shelf.  But how do you get there?

Book Buyers Work Through Wholesalers

Bookstores, supermarkets, gift stores (and just about any other chain retailer) work with wholesalers.  Among the biggest wholesalers in our industry are Ingram, Baker and Taylor, Bookazine, America West, Brodart, and others.
For a retailer to buy your book directly from you, they have to go through the hassle of setting you up in their system.  They will not likely go through this exercise unless they are convinced that your book is worth their time and trouble.  So in the beginning, they will typically want to order from a wholesaler.

If you are focusing on independent bookstores or gift stores, there is a way around this.  You can offer them your book on consignment.  This means they don’t pay you up front for the books, but only after they sell.

If you have gone the POD route through IngramSpark (which is a good route to go), you are already set up at the biggest wholesaler in the US, Ingram Content Group.  IngramSpark is part of Ingram Content Group and they work together to make your book available to retailers.  (Just make sure that you choose “returnable” when setting the book up—retailers buy RETURNABLE!)

If You’re Not POD with IngramSpark, How Do You Get Into a Wholesaler?

Getting into a wholesaler is not complicated, nor is it easy.  I’ve included a list of links below to the wholesalers’ information and application pages.  Applying to each wholesaler takes time but is a great first step.

Bookstores and Libraries:

Ingram –

Baker & Taylor –

B&T Application  –


Brodart –

Bookazine – 

Follett (K – 12 and University Libraries) –

Quality –

Unique –

Bookstores and Chains:

America West –


Overdrive –

Overdrive Application –

Big Box Stores:

Select Media –

The News Groups –

ReaderLink –

You’re Set Up With Wholesalers, Now What?

Wooing book buyers by Amy Collins for

When I meet authors and publishers who are interested in growing their sales, I ask them this question: “What shelves do you want to see your book on?”
What I hear the most often is “Barnes and Noble”, “BooksaMillion”, “Costco”, “Walmart” and often, “My book would be PERFECT for Airport stores!”

While that may be true, I hate having to tell them what I am about to tell you…

That will only happen if you can prove to the book buyers at these stores that your book will earn its shelf space.

When it comes to bookstores (and all retailers), you  need to show them that you are working to create demand.  Stores’  book buyers are presented with thousands of different titles each week and they obviously opt for those they think will make them the most money.  Books with strong marketing and advertising backing them will be favored over those that do not.

They will also be checking their biggest competitor, Amazon.  All bookstores have access to sales data and even the smallest independent bookstores have to be highly discriminating on how/where they invest their time, real estate and resources.  So if your sales are poor on, your book won’t make the cut.

I wish it were true that that bookstores and book buyers will “give books a chance” and champion the little guy.  While there is the occasional exception, bookstores are businesses and judge every potential book placement for its ability to make money.

As for other retailers, airport stores, Costco, and supermarkets have very limited shelf space compared to the rent they are being charged.  It’s a buyer’s job to make sure that those shelves earn their keep.  If books are put on the shelves that don’t sell enough, the buyer has to replace them, which is expensive and a waste of time and money (and can make them look bad).

No matter how great your book is, you need to prove to the buyer that your book will make money.  How will you do that?

Blank tag tied with brown string. Price tag, gift tag, sale tag, address label, etc.

If You Don’t Yet Have Impressive Sales Figures, Try This…

Offer the buyer a list of things that you ARE going to do.

  • Host a book club online
  • Run a BookBub promotion for your eBook
  • Offer table or window display advertising dollars
  • Write articles for a national magazine
  • Get interviewed by national newspapers

I know this list is a bit overwhelming and your next question is probably “well how do I get all that marketing and PR?”

That is an entirely different question we can address in a future post.  But now you are armed with the facts about what you’ll be facing when you approach a national chain in the book world or outside of it.  It is not impossible to get your book on the shelf of a national chain or bookstore, as long as you have a firm idea of how the business works and what the book buyers need.

If I can help in any way, do not hesitate to contact me at

Originally published at:


Do This, Not That


This month, I asked Jerry Friends, the Publishing and Distribution Manager at Thompson Shore to sit down with me. Jerry and I met at AuthorU Extravaganza last September and I was impressed with his knowledge of self-publishing. Jerry has seen thousands of books succeed and fail in the last few years and so I asked him to join me.

school-1661730_1920What She Did: Let Their Friend/Relative Read And Edit Her Book

Jerry and I both agree that it is very tempting to save money (and some hurt feelings) by letting someone who “gets” you read your manuscript. I mean, just because they are related to you does not mean that they are not qualified to edit a manuscript! What about authors who KNOW a professional editor?

What You Should Have Done Instead

In spite of all the “good” reasons to hire or use someone you know to edit your book, you should not do it. Ever. Nope. No exceptions. Nada. Sorry.

Editors need to start from a place of complete “zero” when approaching a manuscript. They have to read the writing from a position of complete ignorance about the writer or their decisions and suggestions will be shaded by what they know. The reader will not have the benefit of shared experience with the author and neither should the editor. No matter how tempted you are, give the reader the benefit of an edited manuscript that was reviewed by a complete stranger.

What You Can Do

Don’t just take my word for it. Editors and editorial services will do evaluations of a set number of pages for a small fee. Thompson Shore charges $100 to completely edit and evaluate the first 10-12 pages of a manuscript. Other editorial services are also out there and are a TERRIFIC investment even when in the middle of writing. How great would it be to get coaching on your writing tone, voice, and style BEFORE you finished?

smiling-1280975_1920What I Did: Printed And Published My Book Without Solid Goals In Mind

According to Jerry, the most important conversation authors need to have with themselves will focus on for WHOM the author is writing and WHAT goals will be pursued.

  • Are you writing a cookbook to raise funds for a local charity?
  • Are you writing a book to allow you to pass on your advice to clients?
  • Are you writing a book to share your story or entertain and be of service to the world at large?

I am guilty of this. I published my last book with a vague idea of the market but I did NOT set solid sales goals. I knew I wanted to be of help and that is as far as I got.

What I Should Have Done Instead

I should have asked myself the following questions:

  1. Is this book for my clients and business associates only?
  2. Do I want the book to be purchased and used by total strangers?
  3. Do I want to sell the book outside of the US?
  4. How many books do I want to sell in the first two years?
  5. How much time and money am I prepared to invest in achieving these goals?

What I Then Did

After speaking with Jerry, I went back and set a goal of 3000 books sold online (print or ebook) in 2017. I want to mainly focus on the US and Canadian market because some of the advice in my book does not translate wonderfully to other countries. Yes, I want to still give away a LOT of books to clients and students, but I have been focusing my time and money on promoting my book as an “add on” to my existing base…. It is time to expand to strangers and let my book “introduce” me to another group of authors and publishers who need or want my assistance.

Next step. Invest the time and money necessary to ACHIEVE the goal of selling 3000 copies in 2017.

glasses-272399_1920What He Did: He Did Not Get A Second Proof Read Of His Book After It Was Laid Out

A client of mine (I will call him “Jeff”) hired an independent copy editor to edit his book. Then the edited manuscript was turned over to a professional layout and design firm who did a terrific job laying out his book and creating a killer cover. The problem? Dozens of small and not-so-small errors were introduced into the manuscript during the layout process. This is COMPLETELY NORMAL and to be expected. Computers create weird spaces or glitch and swap a few letters around with punctuation.

Jeff thought that because the book had been through a review before the layout, he did not need to spend the $2 a page or so to have a professional proofread after the layout. He went to print without it.

What He Should Have Done Instead

Jerry and I see this all the time. At Thompson Shore, the author makes the final decision on every part of the publishing process. Once the book was laid out, Jeff should have either had several people/volunteers read it carefully and make notes of errors and corrections OR he should have hired a professional proofreader to finish the job. Once you spend ALL of that time writing the book and ALL of that money publishing it properly, WHY would you skip this vital step?

What He Then Did

Jeff “unpublished” his book, took it off sale and brought the lay-out file to a professional proofreader. She read and re-read the book several times over the next 10 days and made over a HUNDRED notes that Jeff agreed with.

Here is the thing… Jeff’s manuscript was well written; it was beautifully edited, it was professionally laid out… it just needed that last final step to be considered a professionally published book. There is no need to “rush” to publish. All that does is satisfy the lesser side of our natures. Take the time to do it right and you will be SO glad. The satisfaction that comes from publishing properly, setting goals and creating plans to achieve those goals and “doing it right” will save you time and money in the long run.

More to Come, and What About You?

Next month, I will have more screw ups and mistakes to share with you. I hope you find my DO THIS, NOT THAT features helpful! Feel free to leave a comment below or ask a question… I LOVE giving my opinion!


*Originally published by The Book Designer Nov 2016 by Amy Collins


Can I Work with Wholesalers if I Use CreateSpace to Print my Book?


Question: “I published my book on CreateSpace…. can I work with wholesalers so I can sell my book to bookstores and libraries?”

The Answer: Maybe.

Here is the full story: If you have purchased your ISBNs from your country’s ISBN/Books in Print bureau (in the US, it is Bowker) then YOU own the ISBN and YOU are the publisher of record.  (To reach Bowker in the US, go to For more info on why you need your own ISBN, CLICK HERE.

At that point, you name your publisher company and upload your book with YOUR ISBN to CreateSpace and you are DISTRIBUTING your book through CreateSpace.  You can ALSO distribute your book at IngramSpark (see THIS ARTICLE to read more about that and why you need both CreateSpace AND IngramSpark)

Because YOU are the publisher of record, you are able to apply to wholesalers and sell your book to wholesalers and retailers with NO exceptions or problems.

IF you have chosen to use a CreateSpace ISBN then THEY are the publisher of record. (Yes, even if they put YOUR publisher name as an imprint on Amazon.)  If that is how you choose to proceed, you are PUBLISHING your book with CreateSpace and THEY own your ISBN and THEY are the publisher.  You may get the money, you get the credit, but THEY OWN YOUR ISBN.

Because of this, you are NOT able to apply to or sell your book to wholesalers and retailers because you do not own the rights.  CreateSpace does.

Yes, you can sell your book on consignment to the local store down the street, but not much more than that.  Please read THIS before you make your decision.

If you have already published with a CreateSpace ISBN, then you can make your book available through CreateSpace’s “Extended Distribution”.  This is allowing CreateSpace to list your book on THEIR INGRAMSPARK account.  Your book is able to be ordered by bookstores and libraries BUT….

They most likely won’t for these reasons: CLICK HERE

  • Your book will be non-returnable
  • Your book will not have a full discount
  • Your book is be published by their biggest competitor

Dec 5th Launch of Publishing Success Summit


captureI am so proud to be included in this valuable program and part of this amazing group of experts. Please join us from Dec 5-17th…  By the time you finish watching a few speakers, you’ll learn hours & hours worth of publishing do’s and don’ts which will help you make an informed decision on how to approach your publishing goals.

You’ll be amazed at the wealth of knowledge this panel of 75 book industry experts has: as a combined group, they have published thousands of books which has resulted in millions of copies getting sold across the globe. There aren’t any other people more qualified to teach the “in’s & out’s” of the publishing world than these incredible individuals – they actually “Walk the Talk”!

They will share with you how YOU can build a solid foundation on which to publish a professional book, not only that, but a bestselling book if you are willing to put the time & effort into it.


Since this event is being held online, there is no physical venue that it’s being held at, there will be no travel expenses, there will be no need to purchase plane tickets, there will be no need to schedule time off work to attend. You can view & listen to this event from any computer, laptop, tablet or mobile device that has access or connection to the internet.

AND all the sessions will be available up to 3 days (72 hours).

Day 1 – Monday, December 5th, 2016

Nina Amir: 9am
Tom Antion: 11am
Blake Atwood: 1pm
Beth Barany: 3pm
Sandra Beckwith: 5pm

Day 2 – Tuesday, December 6th, 2016

Jennifer Blanchard: 9am
Dan Blank: 11am
Dr. Judith Briles: 1pm
Allison Bruning: 3pm
Jeff Bullas: 5pm

Day 3 – Wednesday, December 7th, 2016

Roberto Candelaria: 9am
Chadwick Cannon: 11am
Lisa Cartwright: 1pm
Stephanie Chandler: 3pm
David Chesson: 5pm

Day 4 – Thursday, December 8th, 2016

Karol Clark: 9am
Mark Coker: 11am
Sue Collier: 1pm
Amy Collins: 3pm
Robin Colucci: 5pm

Day 5 – Friday, December 9th, 2016

Honoree Corder: 9am
Susan Daffron: 11am
Barrie Davenport: 1pm
Michele DeFilippo: 3pm
Derek Doepker: 5pm


Day 6 – Saturday, December 10th, 2016

Mal Duane: 9am
Jill E. Fagan: 11am
Joel Friedlander: 1pm
Susan Friedmann: 3pm
Rick Frishman: 5pm

Day 7 – Sunday, December 11th, 2016

Kimberley Grabas: 9am
Connie Ragen Green: 11am
David Hancock: 1pm
Heather Hart: 3pm
Shelley Hitz: 5pm

Day 8 – Monday, December 12th, 2016

Kevin T. Johns: 9am
Kristen Joy Laidig: 11am
Brian Jud: 1pm
Carla King: 3pm
Lynne Klippel: 5pm

Day 9 – Tuesday, December 13th, 2016

Tom Corson Knowles: 9am
Mike Koenigs: 11am
John Kremer: 1pm
Tony Laidig: 3pm
Elizabeth Lawless: 5pm

Day 10 – Wednesday, December 14th, 2016

Shawn Manaher: 9am
Ken McArthur: 11am
Ann McIndoo: 1pm
Marnie Marcus: 3pm
Mark L. Messick: 5pm


Day 11 – Thursday, December 15th, 2016

Derek Murphy: 9am
David Newman: 11am
Grael Norton: 1pm
Terry Whalin: 3pm
Chris O’Byrne: 5pm

Day 12 – Friday, December 16th, 2016

Jason Oman: 9am
Susan Ordona: 11am
Marcos Orozco: 1pm
Bret Ridgway: 3pm
Ted Roach: 5pm

Day 13 – Saturday, December 17th, 2016

Amanda Rooker: 9am
Alinka Rutkowska: 11am
Penny Sansevieri: 1pm
Claudia Svartefoss: 3pm
David Meerman Scott: 5pm

Day 14 – Sunday, December 18th, 2016

Steve Scott: 9am
Lynn Serafinn: 11am
Felicia Slattery: 1pm
Leia Stone: 3pm
Lisa Tener: 5pm

Day 15 – Monday, December 19th, 2016

Emma Tiebens: 9am
Rachel Thompson: 11am
Heather Townsend: 1pm
Ellen Violette: 3pm
Brooke Warner: 5pm


Day 16 – Tuesday, December 20th, 2016

Chris Well: 9am
Kary Oberbrunner: 11am
Dawniel Winningham: 1pm
Jane Tabachnick: 3pm
Paul Brodie: 5pm

Day 17 – Wednesday, December 21st, 2016

Jesse Tevelow: 9am
Simon Bogdanowicz: 11am



Want the Perfect Gift for the Author in Your Life?


Consider the following gift ideas for the writer, publisher or author on your holiday gift list!

A Copy of The Write Way

(Small enough for a stocking!) download

An Hour of Consulting with Amy Collins 

(Time with Amy has proven to be a clarifying and educational experience that allows the author/publisher to get all their questions answered. Plans, assistance, guidance… why not give your author the gift of help as they navigate the world of publishing?)


Gift Certificate

(Let your author/publisher choose their own Templates, Materials, or Video Tutorials so that they can get what they need and want.)