OUR MISSION
Our mission is simple: to help authors publish professionally, market effectively, and sell more books. We believe informed authors make better decisions, and we are committed to sharing practical, real-world knowledge with transparency, respect, and zero industry nonsense so each author can identify and reach their own goals, whether that’s publishing as a hobby or building a full-time career.
Just checked my account and the sales are rolling in.
~ Mari L. McCarthy, Int'l Awards-Winning Best-Selling Author of Journaling Power
ABOUT US
New Shelves has supported small presses and motivated authors from the front lines of publishing since 2006. What began as a book distribution company has evolved alongside the industry into one of the leading book sales and marketing partners in the United States.
Founded by Amy Collins, New Shelves originally focused on distribution at a time when physical inventory and warehouse fulfillment were central to book sales. As publishing shifted with the rise of print-on-demand and indie presses, New Shelves adapted. In 2016, the company closed its warehouse operations and refocused its work on publishing consulting and book marketing.
Another major chapter began in 2017 with the addition of Keri-Rae Barnum. Coming from a marketing background and driven by a lifelong love of books, Keri brought a fresh perspective to New Shelves’ evolving mission. She quickly became an integral part of the team, assumed day-to-day operations in 2020, and purchased the business from Amy Collins in 2022. Amy is now a literary agent.
Today, Keri and her team continue the New Shelves tradition of helping authors and publishers with strong books gain traction in a competitive marketplace. Whether traditionally published or indie, New Shelves clients benefit from practical guidance, thoughtful strategy, and a clear focus on selling books.
When I signed up for the Marketing Workshop I thought it would be a brief overview of many things I'd heard before: find your reader, write to your market, etc. The class far exceeded my expectations. I discovered how to utilize comparables, how to give away free books without gifting them from Amazon, how to search for keywords, how to target my market, and so much more. I'm looking forward to future workshops given by New Shelves Books.
Thank you, and the rest of the team, for your time and expertise!
~Dawn Ireland, author
HIRE US
Book marketing, book publishing help, education, event and launch planning, social media support…. We have a lot of hats we wear here. But we only focus where we know we can help you succeed.
Too busy to start the sales presentations on your own? Let New Shelves help you create your bookstore and retail sales presentation. We can create a sales page for your book and present your book to bookstores and libraries. Let us help you jump start your sales by pitching your book FOR you. For more information, email us at info@newshelves.com.
I've made over $3,500 since the last holiday mailing last year. I made $1350 last month alone! I have more novels in my Undercover Amish series in progress so I can submit them all next year. WELL worth the investment! This is the best ROI I've ever gotten for any service I've used on my books. THANKS! 🙂
~Ashley Emma, bestselling author
TELL US ABOUT YOURSELF
For over 15 years New Shelves has loved getting to know authors and publishers. Our reputation for helpfulness and for going above and beyond stems from our appreciation of how hard it is to navigate this complicated industry. Before we meet, we have found it very helpful to do a little bit of research and to get our thoughts together. We're hoping that this short series of questions will allow us to best use our time on your behalf. Please answer the following questions and hit submit. We will be in touch right away.
“You guys are great. I made the right decision with this program.”
~William Benitez, Positive Imaging Publishing House